The content - whether online or in print - has to reflect the values of the business and it has to be relevant for the readership. With many channels to market companies need to think about the solutions - online or in print and the type of content which will work best for them: news, feature, opinion, case study. Different formats each have their own strength and contribution to make.
It is possible to produce copy internally, but it is often more efficient and more cost effective to hire professional business writers who have an eye for the interesting story and the flair to produce the style and the substance which will really connect with the readership.
That requires a knowledge of your company, the sector in which you work, your key messages and an understanding of your audience.
We want to work with you to make those messages hit home. With years of media experience our team of writers will offer advice on how to present your ideas and work with you to shape the story ensuring it is told in a way that is relevant and engaging.
Clients we have worked with recently include Peter Charles Limited, Lloyds TSB, Barclays Corporate, L&G Investment Management, PwC and Santander.